#SmashTheHalf - Something new from runDisney?

The following was found in Downtown Disney following the Princess Half Marathon. There's speculation on what it may mean. The general consensus is aligning it with previous rumors of an Avengers half marathon in Disneyland. This makes obvious sense considering "Hulk Smash!" Most think (me included) it's the announcement of an Avengers themed race to be followed the announcement of a Star Wars themed race.

What do you think it means?

Image credit: runDisney facebook